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Celebrating Ambitious Brands

  • who
    we are

    Prim + Co is an award-winning public relations and marketing agency specializing in lifestyle and hospitality brands. With a genuine excitement for our work, we encourage creativity and enthusiasm while taking a serious approach to telling each client’s story in a way that generates buzz.

  • what
    we do

    Our integrated approach cuts through the noise from competitors to help each client’s message reach its target audience. We’re committed to delivering knowledgeable, media-savvy public relations, social media, influencer marketing, content creation, experiential events and digital strategies that noticeably move the needle.

focus areas


Whether talking to a food editor, features writer or hotel critic, our hospitality team speaks the language. We monitor trends in the hospitality business to ensure that we understand our clients and the context in which they work. We use an integrated approach of public relations, marketing, events and influencer outreach to target each client’s ideal guests. Our signs of success? A full reservation list and well-deserved accolades for our hotel and restaurant clients.


Travel & Destination

Perhaps it’s our own wanderlust, but we never get enough of travel and destination PR. From exotic locales to hidden neighborhood gems, we deliver the facts, tips and discoveries that result in media coverage. Our approach to travel and tourism combines targeted regional and national media with highly engaged influencer audiences to explore new destinations. Our team’s travel and tourism expertise results in targeted awareness that drives increased visits, overnight stays, and boosted sales.


Well-being & Health

We love to keep our eyes, ears (and workouts!) on trend with what’s hot in the health and wellness world. We dig deeper and tell the stories behind the origin of trends and inspiration behind particular products and services. We carefully monitor what journalists and influencers are looking for and take opportunities to pitch our clients as experts in their fields.



We understand nonprofits because we work with them every day. We know how to navigate board staff relationships, launch capital campaigns, build government and community relations, and maximize budgets while protecting and enhancing a mission. Along with a full range of communications services, we provide experienced strategists who actively provide support and strategy for our nonprofit clients.


Consumer Products & Services

Visibility is key when it comes to public relations for consumer products and service brands. Name recognition is extremely important and brand awareness drives consumer sales. Prim helps consumer brands develop a unique message that maintains authenticity. We generate strategic media coverage for our clients, keeping their brands at the top of mind when consumers are ready to buy.


Retail & Real Estate

From luxury resort communities to urban high-rises, new construction to mixed-use developments, Prim’s retail and real estate experience generates anticipation around the possibilities that a real estate project brings. We pitch the appropriate media and then take it a step further by engaging the local community and government officials that represent the area. Design adds additional press as we begin to introduce captivating design elements. These layered campaigns enhance project awareness and result in leases and eager visitors. 



We have been in the restaurant business for over 15 years and must say that the decision to work with Prim was one of the best business decisions we ever made. Even months after our opening, our restaurant continues to receive consistent coverage. We would recommend Prim to anyone in the restaurant industry who wants to boost their bottom line.

Heather Morrison Co-owner, Restaurant Olivia

Floyd’s would not have been able to manage the Covid-19 pandemic without the support of Prim. They were ready, ahead of every major issue and they gave us a sense of expertise during a very difficult time. Floyd’s is very thankful for commitment to excellence and years of knowledge the Prim team brings to every situation.

Alex Dean Director of Marketing, Floyd’s 99 Barbershop

I am thoroughly impressed with the caliber of Prim’s detailed public relations and integrated marketing communications work. Gretchen and her team know their stuff and are go-getters, a true force to be reckoned with.

Taylor Moret Marketing Manager, Society Insurance