public relationsGone are the days of sending an old-school press release and seeing what sticks.
In a digital world and in an increasingly competitive media market, we’re required to dive deep, reach high, get creative and truly know our media contacts.
With deep roots and relationships with online, print, TV, radio, podcasts and blogging media, we understand how to best combine traditional outreach with digital prowess, partnerships and community engagement to garner the awareness that moves the needle for our clients.
- Strategic planning
- Media research and outreach
- Event strategy and management
- Media training
- Hotel and resort opening / rebrand
- Restaurant opening / rebrand
- Product launches
- Brand partnerships
- Internal communication
- Media tours
- Community relations
- Reputation management
- Crisis communications
- COVID 19 recovery planning
social mediaIn today’s multi-screen media landscape, social media campaigns need to be authentic, targeted and strategic to be effective in converting guests, buyers and users.
Our team of social media experts continually educate themselves on social trends while deploying content in a way that generates brand awareness and follower engagement.
Our team strategically amplifies messaging while optimizing integrated campaigns using a wide range of services including content creation, community management, social listening and paid strategy.
The brands that win online are those that invest in paid social while providing engaging content on each channel. As data-driven social experts, our social team continually assesses our clients’ pages to ensure they earn that coveted spot on a potential customer’s social media feed.
- Social media audit and strategy
- Brand voice and standards development
- Content creation
- Photography and videography
- Community management
- Social listening
- Online review monitoring and management (e.g., Yelp, Google, Trip Advisor)
- Social media crisis planning
- Paid strategy and management
- Coaching and client education
influencer marketingWe like to think of influencers as our external content creation team.
Our influencer partners create brand-dedicated content that inspires and educates through captivating storytelling. Stories, photos, and videos shared by influencers create an immediate avenue for mass distribution for a brand, resulting in follower awareness and engagement. Most importantly, these campaigns create new brand enthusiasts who are eager to purchase a product, book a stay or make a reservation.
- Campaign planning
- Research and identification
- Relationship and opportunity management
- Influencer agreements and negotiations
- Paid influencer strategy
- Events and influencer activations
- Product sampling and swag kits
- Social engagement
- Instagram takeovers
digital marketingFact: We live in a technology dependent world where we look to the internet for just about every question we have.
Our team of experienced digital marketers uses the latest tools and strategies to ensure that each client is well-positioned online while providing valuable content for potential customers.
As data-driven digital experts, we’re always assessing our clients’ campaigns to ensure that we know when, how, and what is going to increase clicks, web traffic and purchasing decisions. Using this information, we create quantitative reports as the success of a digital campaign is entirely measurable.
- Campaign planning
- Content marketing
- Audience development
- Paid strategy (text ads, display ads, Google Ad Words, pay per click)
- Insights and reporting
- Blog writing and content strategy
- Email marketing