Focus Areas

  • hospitality

    Whether talking to a food editor, features writer or hotel critic, our hospitality team speaks the language. We monitor trends in the hospitality business to ensure that we understand our clients and the context in which they work. We use an integrated approach of public relations, marketing, events and influencer outreach to target each client’s ideal guests. Our signs of success? A full reservation list and well-deserved accolades for our hotel and restaurant clients.

  • nonprofit

    We understand nonprofits because we work with them every day. We know how to navigate board staff relationships, launch capital campaigns, build government and community relations, and maximize budgets while protecting and enhancing a mission. Along with a full range of communications services, we provide experienced strategists who actively provide support and strategy for our nonprofit clients.

  • well-being & health

    We love to keep our eyes, ears (and workouts!) on trend with what’s hot in the health and wellness world. We dig deeper and tell the stories behind the origin of trends and inspiration behind particular products and services. We carefully monitor what journalists and influencers are looking for and take opportunities to pitch our clients as experts in their fields.

  • travel & destination

    Perhaps it’s our own wanderlust, but we never get enough of travel and destination PR. From exotic locales to hidden neighborhood gems, we deliver the facts, tips and discoveries that result in media coverage. Our approach to travel and tourism combines targeted regional and national media with highly engaged influencer audiences to explore new destinations. Our team’s travel and tourism expertise results in targeted awareness that drives increased visits, overnight stays, and boosted sales.

  • retail & real estate

    From luxury resort communities to urban high-rises, new construction to mixed-use developments, Prim’s retail and real estate experience generates anticipation around the possibilities that a real estate project brings. We pitch the appropriate media and then take it a step further by engaging the local community and government officials that represent the area. Design adds additional press as we begin to introduce captivating design elements. These layered campaigns enhance project awareness and result in leases and eager visitors.

  • consumer products & services

    Visibility is key when it comes to public relations for consumer products and service brands. Name recognition is extremely important and brand awareness drives consumer sales. Prim helps consumer brands develop a unique message that maintains authenticity. We generate strategic media coverage for our clients, keeping their brands at the top of mind when consumers are ready to buy.