An influencer and media relations strategy was created to reach local, regional and national media. Story angles complemented TEMPLE’s focus on creating a technologically savvy, high-end nightlife experience unlike anything Denver has ever seen. Prim strategically shared a limited amount of information about TEMPLE’s opening to a well-known music blogger, Music Ninja, three-months prior to releasing the information to the media. It was just enough detail to pique his followers’ interest. The blogger “leaked” the story and shared via social media. It was shared over 400 times before the first piece of traditional press was every released. Prim selectively released details about TEMPLE – including talent, renderings, sound system, lighting and technology – on a weekly basis. This maintained a consistent stream of news in the market for months leading up to opening. The grand opening included three phases including media tours, an exclusive VIP pre-opening celebration that included local celebrities, media, business leaders, and social influencers, and the grand opening day itself.