Competitive research, public relations, influencer marketing, partnerships

To understand the potential patron for TEMPLE, Prim researched similar nightlife destinations in the city. The team attended performances by popular DJs, spoke with music bloggers, interviewed club-goers and read the comments and feedback that current Denver nightclubs and music venues were receiving on their social media pages. Prim’s research helped to define the TEMPLE guest as someone between the ages of 21 and 40 with a generous disposable income and sophisticated tastes. There were two main groups who would be interested in frequenting TEMPLE. The first was music-focused and the second was looking for entertainment and an elevated level of service.


The primary objective was to launch TEMPLE, leveraging its technology and entertainment value to increase ticket sales for each show post-opening. The secondary objective was to create a positive perception of TEMPLE in the nightlife and music-loving community in Denver. The goal was to sell out on both soft opening weekend (The Arrival) and grand opening weekend. A publicity campaign combined with VIP opening event would reach both audiences and create the excitement needed to generate future ticket sales.


An influencer and media relations strategy was created to reach local, regional and national media. Story angles complemented TEMPLE’s focus on creating a technologically savvy, high-end nightlife experience unlike anything Denver has ever seen. Prim strategically shared a limited amount of information about TEMPLE’s opening to a well-known music blogger, Music Ninja, three-months prior to releasing the information to the media. It was just enough detail to pique his followers’ interest. The blogger “leaked” the story and shared via social media. It was shared over 400 times before the first piece of traditional press was every released. Prim selectively released details about TEMPLE – including talent, renderings, sound system, lighting and technology – on a weekly basis. This maintained a consistent stream of news in the market for months leading up to opening. The grand opening included three phases including media tours, an exclusive VIP pre-opening celebration that included local celebrities, media, business leaders, and social influencers, and the grand opening day itself.

Top Results

  • Prim generated more than 50 print, online and broadcast placements in outlets such as American Airlines Celebration Magazine, Vegas Seven, PC Magazine, 9News, Denver Life Magazine, The Denver Business Journal and Thrillist
  • With 6.4 million + media impressions, the pre-opening campaign generated a calculated ad value of $240,000
  • During the pre-opening phase, Temple’s Facebook page grew from 0 to 9,500 followers while their Instagram page grew from 0 to 10,000 followers
  • The venue exceeded the ticket sales goal during the soft and grand opening weekends. The venue was at capacity for nine weeks following the opening
  • Prim received the PRSA Gold Pick Award for “Best Media Relations” for work done for the TEMPLE account


  • Print, online and broadcast media placements generated: 50
  • Media impressions generated: 6M+