Claire Weatherwax

Junior Publicist

An Iowa native, Claire ventured out west to launch her career and spread some Midwest nice across the front range in March 2022. Finding a home in Denver and Prim + Co, she splits her time helping build brand awareness and engagement for our clients through earned media and exploring downtown. 

Before being in with Prim, Claire graduated with her B.A. in Public Relations from Iowa State University and M.A. in Mass Communication from The University of South Dakota. Over the course of the last five years, she has amassed a wealth of marketing and public relations experience in food & beverage, technology and sports as an in-house intern for a Fortune 500 C-store company, global SaaS start-up, and collegiate athletics department.  

With a passion for writing and relationship building, Claire loves getting to know each client personally and taking a deep dive into their goals so she can carefully curate a pitch. She credits her advisors and mentors for influencing her to pursue a career in public relations and embark on the journey from in-house to agency life. 

Outside of the office, Claire is a member of PRSA and volunteers her time as Co-Chair for the PRSA Colorado Chapter Communications Committee. You can also find her roaming the aisles of Trader Joe’s, sampling coffee shops across the city, enjoying live music and cheering on her favorite sports teams (Go Pack Go!).