Gretchen TeBockhorst

President & Founder

Gretchen TeBockhorst is an award-winning public relations and marketing communications expert. A recognized and respected leader in the hospitality and lifestyle industries, Gretchen’s previous experience includes managing the in-house public relations and marketing for Adams Golf, 7-Up Group and Richard Sandoval Hospitality. 

During her time at Richard Sandoval Hospitality, she took the 45-unit international restaurant group to new heights by formulating brand strategies, launching a retail line, releasing the New Latin Flavors cookbook and securing Chef Richard Sandoval as the face of Nestle’s Abuelita Chocolate.

Her media relations efforts secured national attention from a variety of outlets including The Wall Street Journal, Food and Wine Magazine,, TODAY, CBS This Morning and Travel + Leisure, among others.

Since launching Prim + Co, Gretchen has catapulted it into an award-winning PR firm with renowned clients such as SoulCycle, Floyd’s 99 Barbershops, Kimpton Hotels, Visit Anaheim, Shake Shack and Sweetgreen. Over the past few years, Prim has been recognized as one of the “Best PR Firms in Denver” by and has been included in ColoradoBiz Magazine’s Best of Colorado issue in the public relations category for three years running.

Most impressively, Gretchen continually makes it a priority to give back. Her agency provides pro-bono work for St. Jude Children’s Research Hospital – Rocky Mountain Region, and Gretchen personally serves as the communications manager for nonprofit, Les Dames de Escoffier Colorado. 

PR aside, Gretchen’s true talent lies in the recruitment and establishment of a team that genuinely matches the caliber and service standards of her clientele. She feels incredibly fortunate to work beside such impressive women.

Gretchen lives in Littleton with her husband and three sons.