Restaurant Olivia

Grand Opening and Ongoing Public Relations

Restaurant Olivia, a fine dining, pasta-centric concept by renowned chef, Ty Leon, and his business partners, Austin Carson and Heather Morrison, engaged Prim in advance of their Denver opening to provide hyper-focused strategy and placements that would separate them from a crowded Italian Restaurant category in the Denver dining scene.

Key Activities

  • Executed a campaign focusing on thoughtful pitch angles and innovative cuisine to maximize coverage in a variety of outlets each targeting a different element of the Restaurant Olivia story
  • Negotiated an exclusive announcement to release the name of the restaurant – fittingly named after the co-owner’s daughter
  • Created key messaging to elevate the unique points of differentiation for Restaurant Olivia
  • Organized and hosted an intimate media event that served as a first look and taste of the restaurant
  • Secured media coverage and helped to lead virtual culinary events when the restaurant was mandated to close its dining room due to Colorado’s COVID-19 requirements

Top Results

  • Generated more than 100 print, online and broadcast press placements in outlets such as 5280, Denver Life Magazine, Westword, 303 Magazine, The Denver Post, Nation’s Restaurant News, Restaurant Hospitality, Liquor.com and EATER
  • Secured an exclusive feature piece with the local glossy magazine, 5280, to attend pasta-making at the co-owner’s home with her daughter, Olivia, the restaurant’s namesake
  • Before the restaurant’s dining room was ordered to close due to government COVID-19 restrictions, the reservation list was full on every opening night of the week
  • During its opening year, and over the course of a pandemic, Restaurant Olivia was awarded “best new restaurant of 2020,” “best chef” and “best cocktail menu” in 5280 Magazine’s Top of the Town issue, along with being awarded “best new restaurant of 2020 in Thrillist
  • Secured a monthly business spotlight in Denver Business Journal, positioning the Restaurant Olivia team as spokespeople and experts on restaurant strategies and complexities during the COVID-19 pandemic. This series resulted in a front page print piece with the story featured in Business Journals in cities across the country
  • Generated 11 million+ media impressions

In The Press

5280 Magazine

Denver Business Journal

Nations Restaurant News

Results

  • Print, online and broadcast media placements generated: 100
  • Media impressions generated: 11M