Key Activities
- Created messaging to elevate the unique points of differentiation between the Oskar Blues Brewery and Oskar Blues Fooderies’ new restaurant concept, Grill & Brew
- Conducted hard hat media tours to garner initial “buzz” about the opening of the restaurant and music venue
- Executed large scale grand opening event that attracted 800 of Denver’s top influencers, business professionals, music lovers and media while raising $5,000 for the Can’d Aid Foundation
- Conducted neighborhood product and gift card drops – inviting local residents and businesses into the restaurant
- Activated digital dialogs with foodie blogger and digital ambassadors to create real time coverage of opening event, concerts and future events