Oskar Blues Grill & Brew

Public relations, influencer marketing, partnerships and events

Prim was retained to introduce Oskar Blues Grill & Brew to the Denver market by showcasing the restaurant and music venue through a grand opening event, media relations and influencer engagement campaign. The goal was to establish Oskar Blues Grill and Brew as the go-to restaurant for locals and visitors, focusing on the restaurant’s ability to provide a quality dining experience and excellent entertainment in one convenient spot.

Key Activities

  • Created messaging to elevate the unique points of differentiation between the Oskar Blues Brewery and Oskar Blues Fooderies’ new restaurant concept, Grill & Brew
  • Conducted hard hat media tours to garner initial “buzz” about the opening of the restaurant and music venue
  • Executed large scale grand opening event that attracted 800 of Denver’s top influencers, business professionals, music lovers and media while raising $5,000 for the Can’d Aid Foundation
  • Conducted neighborhood product and gift card drops – inviting local residents and businesses into the restaurant
  • Activated digital dialogs with foodie blogger and digital ambassadors to create real time coverage of opening event, concerts and future events

Top Results

  • Secured coverage included a combination of local and national placements including BRAVO, American Airlines In-flight video, Brewbound, Westword, The Denver Post, 5280, Denver Business Journal, DiningOut Magazine and EATER
  • Chef and partner, Jason Rogers, was featured on FOX’s “Good Day Colorado,” The Everyday Show and Colorado’s Best
  • Generated 22.87 million impressions with a calculated ad value of $211,560
  • The restaurant and music venue surpassed its initial first month projections by over 20%


  • Top influencers in attendance: 800
  • Money raised for the Can'd Aid Foundation: 5K
  • Media impressions generated: 22M