Four months before SoulCycle’s opening, we released a small amount of detail about SoulCycle’s entrance into the Denver market to tier one media and well-followed fitness influencers. Two months before the grand opening date, we released a press release announcing the location details, leasing details, renderings and history of SoulCycle to fitness, features, events, business and lifestyle media. Three weeks prior to opening, we released a media alert with grand opening date, photos, private rides, tours and interviews to local and regional media. The coverage was extensive with multiple placements in some of Denver’s largest media outlets including: The Denver Post, 5280 Magazine, Denver Life Magazine, FOX and CW in addition to many others. We utilized the talented and well-spoken instructors for interview opportunities and on-camera segments.