Prim Communications Expands Spa and Wellness Division
DENVER (July 15, 2017) – Prim Communications continues to expand its quickly-growing spa and wellness portfolio of the agency with the announcement of new client acquisitions, including franchise fitness boutique SPENGA and eyelash and skincare spa Lash Boulevard. SPENGA originally retained Prim in July of 2017 for media relations, community management, influencer engagement and social media management. The fitness brand decided to expand its partnership with the agency to include strategic partnerships and events.
Lash Boulevard is a lash and skincare studio that stands behind thorough education and high-quality products. With its original location in Westminster, the business is owned by one of the few lash specialists with a certification from the Board of Education to teach the lash extension process to technicians. The owner Karen Martiz is also a certified esthetician and provides customized facials, oxygen treatments, dermaplaning, spray tanning, waxing, microblading and the revolutionary “Face Reality” acne treatment program.
Lash Boulevard retained Prim in July of 2017 for media relations, strategic partnerships, opening event management and marketing communications for the grand opening of the new Denver Highlands location.
The addition of these two clients align with Prim’s strategic move to focus on four primary client categories: spa and wellness, fashion, hospitality and lifestyle brands. Both clients will be managed by the spa and wellness team.
“We are so excited to continue to expand our spa and wellness experience with SPENGA and Lash Boulevard,” says Gretchen TeBockhorst, president of Prim Communications. “Expanding our areas of expertise continues to be a top priority for Prim, and we are thrilled that businesses like SPENGA and Lash Boulevard are entrusting our agency to drive strategy and increase awareness.”