Prim Communications Retained by Floyd’s 99 Barbershops

DENVER (May 23, 2017) – Floyd’s 99 Barbershop has retained Prim Communications to handle public relations activities for the brand’s upcoming national campaign and ongoing publicity efforts.

Floyd’s 99 Barbershop will be launching an exhilarating campaign that combines music, philanthropy and style, utilizing Prim Communications to communicate the messaging to targeted Floyd’s 99 markets and nationally.

Headquartered in Denver, Colorado, Floyd’s 99 Barbershop is a rock n’ roll-themed barbershop for men and women with more than one hundred stores across the United States. Trademarked in 1999 by brothers Paul, Bill and Rob O’Brien, the privately-owned company was created with a vision of providing old-school barbershop client service with new-school, on-trend cuts.

“We are thrilled to forge this partnership with Floyd’s 99,” says Gretchen TeBockhorst, president of Prim Communications. “Floyd’s 99 has transformed the business of barbershops in the United States, and their upcoming campaign captures the business’s innovation and creativity in an exceptional and meaningful way.”

Prim’s scope of work will include media relations, strategic partnerships, targeted events, influencer outreach and opening public relations activities for new Floyd’s 99 locations.

Floyd’s 99 Barbershops joins Prim’s growing spa and wellness roster that includes Clementine’s Salons and CycleBar.

For more information about Floyd’s 99 Barbershops, please visit floydsbarbershop.com.